Lizzi Perkins

I make complex things clear.

Strategic leader
Behavior change expert
Twin mom
D5 rec soccer golden boot
Princess Donut die-hard
Hilary Duff fan

988 Suicide & Crisis Lifeline • Fire Sense • Smithsonian Air & Space Museum • Live On Suicide Prevention • Hershey's • Slow the Flow • American Airlines • Dominos • • Deseret Book • Revere Health •

CLIENTS

Select Case Studies

988 Suicide & Crisis Lifeline

Made it easier to ask for help before reaching a breaking point.

+25% year-over-year call volume

Research · Behavior Change · Messaging Strategy

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See Work

Smithsonian Air & Space

Found the sweet spot between learning and “WHOA, A SPACESHIP.”

National Rebrand + Family Educational Programming

Research · Experience Design · Education Strategy

See Work

Fire Sense

Convinced people that “it won't happen to me” isn't much of a wildfire strategy.

-43% human caused wildfires in first 4 years

Partner Strategy · Behavior Change · Campaign Strategy

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See Case Study

Live On Suicide Prevention

Made one difficult conversation easier to start.

150,000 people started suicide prevention training

Research · Training Design · Brand · Behavior Change

See Case Study

Building Better

Strategy

Team Growth

Improved Craft

Tech Innovation

Hiring + Mentoring + Coaching

Helped grow our strategy team from 4-10 people in the past 7 years with my portfolio doubling in size.

Research + Briefs + Behavior Change

Created team trainings, inclusion workshops, and co-created an agency-wide behavior change course.

AI + New Business

Worked with MarTech team to create a new business tool that freed up our time to think.

Numbers I'm Proud Of

50k+

research participants across surveys and focus groups

100+

executive workshops and stakeholder sessions facilitated

10+

years of experience in health, education, gov, and food/bev

100M+

people reached in behavior change campaigns

Let's talk

Got a messy problem?

Strategy · Research · Behavior Change · Branding · Experience Design

Or we can just talk about why your 94-slide strategy deck is probably 78 slides too long.